Our Team

Please don't call us consultants

We formed in 2019 on the belief that small teams of experienced operators can be 10x more effective than slow-moving super agencies. After 3 years, we've helped some of the world's most innovative brands use data to build better customer experiences.
Mike McNicholas
Co-founder, Growth strategy lead
Led growth strategy for multiple Fortune 500 companies. Likes movies and speed chess.
Drew Longworth
Co-founder, CX design lead
Led CX growth initiatives for brands like Uber, Adidas, and Patagonia. Dog father to Elvis and Yoda.
Tyler Theofilos
Partner, Data science lead
Former Director of Analytics at Warner Music Group. Big fan of bad movies.
We work with the best
Our Values

How we operate

A few of the values we strive to bring to every engagement.
We’re not maximalists but we believe these principles guide us to success.

Care about your team

Understand what matters to our employees.
Give them what they need to do their best work.

Be excellent to each other

No games. No bullshit. We rely on our peers to improve. Be open, honest and kind.

Pride in what we do

Value quality and integrity in everything we do.
At all times. No exceptions.

Don't #!&$ the customer

Understand customers' stated and unstated needs. Make them wildly successful.

Do the impossible

Be energized by difficult problems. Revel in unknowns. Ask "Why?", but always question.

Sweat the small stuff

We believe the best products come from the best attention to detail. Sweat the small stuff.

“We work with The Owls on a variety of projects from complex data analysis to customer journey optimization. The process has been incredible and one of the best decisions we’ve made.”

A handsome digital marketing exec
Russ Eisenman
Head of Global Lifecycle

We’ve been using Untitled to kick start every new project and can’t imagine working without it.

woman holding her head
Candice Wu
Product Manager, Sisyphus